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Online Portfolio

What started as a print newsletter for expectant parents eventually became one of the leading online destinations for parenting information and community on the Web. See below for some highlights of my accomplishments in online media.

iParenting is an award-winning network of sites that informs, inspires and unites parents and parents-to-be, from preconception through raising teenagers (and everything in between). It has been rated “Best of the Web” by Newsweek, US News & World Report and The London Times. is the original site in the iParenting network, and still has a special place in my heart (and among its loyal users). I was excited to be able to re-launch the site while at Disney, giving it a fresh look and feel (and a little Disney magic!). I also launched the social media platforms for this site. is the second site in the iParenting network, and the natural follow-up to PregnancyToday. It informs and inspires parents of newborns to age 1. I was able to re-launch this site while at Disney, giving it a vibrant new look and feel. I also launched the social media platforms for this site. is home to many celebrity interviews, both in print and audio. It came about as a place to house all the celebrity interviews we were doing for the print magazines, but it quickly took on a life of its own. From TV stars to movie stars, athletes, authors, musicians and more, it’s a fun site to learn more about stars who have children.

iParenting Media Awards

The iParenting Media Awards is a product review and awards program that recognizes the best products for families. Each quarter, companies submit their products to be considered for the iParenting Award. After exhaustive consideration, winners are announced to consumers and the media, and winners may license the iParenting seal to place on their packaging at retail, increasing their branding, exposure and sales.

© 2010-2018 Elisa All. All rights reserved.