shopify analytics ecommerce

About Me

I’m a new media innovator and founder of iParenting Media, a leading multimedia publishing company serving women and parents that was acquired by the Walt Disney Company in 2007.

What began as a single publication and website devoted to expectant mothers grew to become one of the most-respected dot-coms for parents in the world. As President of iParenting, I helped the company to be recognized as “Best of the Web” by Newsweek, US News & World Report and The London Times, among others.

I served as editor-in-chief of several national newsstand magazines, which you can view on my portfolio page. I co-founded the iParenting Media Awards, a product review program that determines the best products for families in the marketplace and promotes them to consumers and the media.

I created and delivered specialty content, consumer relationship marketing and social media campaigns for many Fortune 500 companies. For 10 years, I was a columnist for Pioneer Press newspapers. For eight years, I was the co-host of Points on Parenting, a monthly radio show and podcast on WTMX/101.9-FM “The Mix” in Chicago.

After iParenting was acquired by the Walt Disney Company, I served as Director and Executive Editor for the Disney Interactive Media Group, and was responsible for running the operations of the iParenting division. I was excited to re-launch the original sites in the iParenting network, PregnancyToday.com and BabiesToday.com, and lead the social media strategy for those sites. Perhaps even more fun was establishing the online video channel, and producing and hosting 40 videos for Disney’s Family.com, the largest site for families on the Web.

I earned my Bachelor’s degree in Communications from the University of Wisconsin-Madison, and my Master’s degree in Journalism from Northwestern University’s Medill School of Journalism. Prior to co-founding iParenting, I worked in the broadcast television and public relations industries.

Personally, I’m the mother of three who is very involved in her children’s school and extracurricular activities. Like everyone else, I’m trying to enjoy this roller-coaster ride we call parenting!

© 2010-2017 Elisa All. All rights reserved.